Soul Star® is a wellness tourism service provider with an extra coaching and therapy speciality.
Wellbeing is not just the absence of disease or illness. It’s a complex combination of a person's physical, mental, emotional and social health factors. Wellbeing is strongly linked to happiness and life satisfaction. In short, wellbeing could be described as how you feel about yourself and your life.
The Soul Star® name means the eighth Chakra and located just beyond the 7th chakra. It is the energy center known for its messages of divine love, spiritual connection, and transcendence.
They have four main divisions in their business, and they called them Retreats. Each retreat has its own way to heel the soul, different destinations and different activities. Their retreats are: Detox Retreat, Weight Loss, Anti-Anxiety and lastly the De-Stress Retreat.
The task was to design a logo that combines both, the spiritual side of the divine connection and the modern cool side of being a star of your own soul, plus the sub logos for each retreat/division.
Your Soul Star chakra is said to be the seat of your soul, even though it’s located above your head.
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The Concept
We dug deep in the meaning of the Soul and the chakras, and how to represent the feeling, the energy and the wellbeing. We found out that there is no specific symbol or shape that can represent the soul.
We found that colors can describe a lot of feelings like being happy, sad, anxious..etc so we decided to build our thinking on the colors and search what are those colors and how to reflect each feeling into color tones.
Those are the four retreats or brand divisions and each retreat has its own colors.
