Ma*Ri is an ancient Korean word meaning “the best”.
Introducing the latest addition to the world of whisky: Ma*Ri, a blended scotch whisky with a Korean soul that will leave you breathless. This exquisite blend has been crafted with care and precision, using only the finest ingredients and traditional distilling techniques that have been passed down through generations. The result is a whisky that has a complex and multi-layered flavor profile that is truly second to none. Rich, smoky notes give way to hints of caramel and oak, while the finish is long and lingering, leaving a warm and satisfying aftertaste.
It's a work of art, a testament to the skill and dedication of its malt masters. Each cobalt glass bottle is a masterpiece in its own right, with elegant curves and a sleek, modern design that is sure to catch the eye of anyone who sees it.
Inspired by the subtlety of the wind that carries the elegant and stunning red-crowned cranes, one of the most popular Korean luck and prosperity symbols, the slightly turned lines of the bottle starts at the base and extend throughout the bottle, and in a burst of freedom, it also shapes the cap, suggesting the same movement and continuous flow, completing the product sweeping and minimalist look, bringing good fortune to its connoisseurs.
I'm really flattered by the opportunity to be invited to work on this project and to have the chance to create not only the brand and product identities but also the bottle and packaging design.
I hope you enjoy it. Thanks!