Dante’s HiFi+ is an intimate vinyl-listening bar that originated in the heart of Miami’s Wynwood district. The brand has recently opened in the SOHO House, Austin, with more expansion plans to come. The physical space is designed with warm tones, attention to detail, and minimalist influence. The creative identity is directly inspired by the soulful design of the venue and the conceptual merging of LoFi and HiFi, and originated from an existing wordmark and icon designed by Masha Vladimir.
Drawing from vinyl references, the graphic system helps tell Dante’s narrative while leaving room to evolve the designs alongside the dynamic music programming. The brand confidently presents itself with both ease and an edge.
Credits:
Agency
The Workshop
Wordmark and Icon
Masha Vladimir
Masha Vladimir
Photography
Gaby Arauz
C. Fisher
World Red Eye
Gaby Arauz
C. Fisher
World Red Eye
