C A S E S T U D Y
Company: ROG ASUS Philippines
Industry: Technology / Gaming
Booth Size: 20' x 20' (Estimated)
Target Audience: Tech enthusiasts, investors, gamers, and potential customers
Objective: To create a gaming laptop booth design that attracts potential customers, showcases their latest gaming laptop products, and provides an immersive gaming experience.
Challenge: The client's competitors are also showcasing their gaming laptop products at the same event, so the booth design needs to stand out and create a lasting impression.
C O N C E P T
Theme: To create a standout booth design, we suggested using a futuristic and immersive theme, which would help customers to visualize themselves in a high-tech gaming environment. The theme also helped to differentiate the booth from competitors and create a unique experience.
Display: We recommended showcasing the latest gaming laptop products from ROG in an attractive and easily accessible manner. The laptops were placed on raised platforms and illuminated with colorful lighting to make them stand out. The products were also accompanied by clear, concise product descriptions and price information to help customers make informed decisions.
Interactive elements: To provide an immersive gaming experience, we suggested incorporating interactive elements such as gaming stations, gaming contests, and demos of the latest games on the laptops. These interactive elements were designed to engage customers and create a buzz around the booth.
Branding: We recommended placing branding elements such as the company's logo, colors, and tagline in prominent positions to create a consistent and recognizable brand identity. We also suggested providing branded giveaways such as t-shirts, keychains, and stickers to keep the company top of mind after the event.
The booth design received a lot of attention from customers and generated a lot of buzz around the event. The immersive theme, interactive elements, and attractive display of products helped to differentiate the booth from competitors and create a lasting impression. The interactive elements were especially popular with customers, who spent a lot of time playing games and competing in contests. The client reported an increase in inquiries and sales after the event, which they attributed to the success of the booth design.
