Natural Monochrome Appliances for SK magic

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Natural Monochrome Design identity

and Home Appliances for SK magic 2022

Natural Monochrome Home Appliances designed a product that harmonizes the space based on the naturalness of life that

SK Magic pursues. Based on the design philosophy, it added naturalness to everyday life and space.

For naturalness in everyday life, SWNA and SK Magic established the design philosophy of 'Natural Monochrome design identity'. By incorporating this design identity into air purifiers, induction, indoor farm, water purifiers, SK Magic creates a natural atmosphere in the living space.

2022 Red-dot award winner, 2022 IDEA Finalist, Good Design awarded
Image by SK Magic

Natural Monochrome -

The SK Magic Design Identity

"Striving for naturalness focused on essence."

The essence of home appliances is the home itself. SK Magic's design captures the natural and simple feeling as if they were originally inside the home, rather than a cold minimalism. There are invisible lines in the space of a home - the dishwasher is under the sink, the water purifier is above the kitchen, and the air purifier is next to the living room sofa. SK Magic thinks differently about appliances that are built into the wall and those that are outside, in line with the lines of the space. When appliances are designed to fit the lines of a space, they blend seamlessly into the living environment, making life and home feel more natural.

It adds Naturalness to everyday life and space based on design philosophy such as Accessibility, which eliminates unnecessary elements and provides more convenient use by focusing on the original purpose of the product Essence, which emphasizes space and harmony with honest and refined design, and Delicate Sense, which reveals a quiet presence in detail.

Considering the tendency of the space to match the design identity, the closer to the wall, the more pursue the form without disturbing the movement and gaze, and the luxurious materials and finishes that integrate with the interior reveal the mood that fits the space naturally.