Mahmoud Hamam's profile

The Red Fox

Mahmoud Hamam
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Branding
art direction brand graphic design digital marketing startegy red FOX Stationery corporate identity segmentation brief
The Brief_
 
Background: The Red Fox is a creative studio. It does not have a catchy brand & identity.
Objective: To catch the client's attention and differentiate from what's in the market.
Target Audience: Big corporations and establishments, which their goal is to make a difference and create customer experience.
Message: We create amazing experiences.
Competition: Graphic design and creative studios in the same city.
Distinguishing Characteristics: 1/ Very creative and elite designs.
                                                           2/ A bigger experience than the design side only.
                                                           3/ Passionate about its clients' success.
Creative Considerations: 1/ The color palette should integrate the use of red hue.
                                                2/ Simplicity is the rule for the creative direction.
Tone & Keywords:   - Elite.         - Dynamic.         - Passionate.         - Engaging.         - Stylish.
art direction brand graphic design digital marketing startegy red FOX Stationery corporate identity segmentation brief
Logo Sketches
art direction brand graphic design digital marketing startegy red FOX Stationery corporate identity segmentation brief
Initial Logo
art direction brand graphic design digital marketing startegy red FOX Stationery corporate identity segmentation brief
Gridding
art direction brand graphic design digital marketing startegy red FOX Stationery corporate identity segmentation brief
Final Logo
art direction brand graphic design digital marketing startegy red FOX Stationery corporate identity segmentation brief
Mood Board
art direction brand graphic design digital marketing startegy red FOX Stationery corporate identity segmentation brief
Dynamic Brand
art direction brand graphic design digital marketing startegy red FOX Stationery corporate identity segmentation brief
Black on White / White on Black
art direction brand graphic design digital marketing startegy red FOX Stationery corporate identity segmentation brief
Grey Logo on Light & Dark Backgrounds
art direction brand graphic design digital marketing startegy red FOX Stationery corporate identity segmentation brief
Color Palette
art direction brand graphic design digital marketing startegy red FOX Stationery corporate identity segmentation brief
Typography
art direction brand graphic design digital marketing startegy red FOX Stationery corporate identity segmentation brief
Graphic Language
art direction brand graphic design digital marketing startegy red FOX Stationery corporate identity segmentation brief
Stationery Overhead Shot
art direction brand graphic design digital marketing startegy red FOX Stationery corporate identity segmentation brief
Stationery Perspective Shot
art direction brand graphic design digital marketing startegy red FOX Stationery corporate identity segmentation brief
CD/DVD & Envelopes
art direction brand graphic design digital marketing startegy red FOX Stationery corporate identity segmentation brief
Notebook
art direction brand graphic design digital marketing startegy red FOX Stationery corporate identity segmentation brief
T-Shirts
art direction brand graphic design digital marketing startegy red FOX Stationery corporate identity segmentation brief
The Red Fox
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