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FLAXSEED OIL BIONIC PACKAGING DESIGN

起源
卧式锤榨法起源于中国山东地区,后传入内蒙古。作为中国古老的传统榨油技艺,具有极高的文化价值与实用价值。以亚麻籽为原料的亚麻籽油是内蒙古的著名农产品之一。

Origin
The horizontal hammer press method originated in the Shandong region of China and was later introduced to Inner Mongolia. As an ancient Chinese traditional oil pressing technique, it has great cultural value and practical value. Linseed oil made from flaxseed is one of the famous agricultural products in Inner Mongolia.
仿生设计
在本项目中,我们参考了亚麻种子的自然形态,将榨油前剥去种子外壳的过程转移到包装的设计中,通过打开种皮形状的外盒来取出种子形状的油瓶,来体现仿生的设计思路。

Bionic Design
In this project, we refer to the natural form of flax seeds and transfer the process of peeling off the shell of the seeds before pressing the oil to the design of the packaging, by opening the outer box in the shape of the seed coat to take out the seed-shaped oil bottle, to reflect the bionic design idea.
配色
我们在外包装上运用了低饱和度的绿色来体现亲近自然的感觉,透明内瓶的金黄色则是食用油产品常见的颜色,而金色的瓶盖则尽可能的体现出产品的礼品性质与高级感。

Color Matching
We used a low-saturation green color on the outer packaging to reflect the feeling of being close to nature, the golden color of the transparent inner bottle is a common color for edible oil products, and the golden cap reflects the gift nature and premium feeling of the product as much as possible.
插画设计
设计师用木刻版画风格,绘制了传统的榨油工人形象与内蒙古女性形象,此外还绘制了传统榨油过程中所使用的工具、器皿等物品。

Illustration Design
The designer used woodcut printmaking style to draw traditional images of oil press workers and Inner Mongolian women, in addition to the tools, utensils and other items used in the traditional oil pressing process.
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FLAXSEED OIL BIONIC PACKAGING DESIGN
Published:

FLAXSEED OIL BIONIC PACKAGING DESIGN

Published: