Harrods Magazine Apps 2014
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About

About

Harrods Magazine app is the first fully responsive, native app – bringing together the best of responsive design with the fluidity and interactiv… Read More
Harrods Magazine app is the first fully responsive, native app – bringing together the best of responsive design with the fluidity and interactivity of native content. It showcases the latest luxury fashion, beauty and lifestyle trends through innovative interactive content and incisive editorial. We developed an intelligent CMS publishing system based on modular architecture that almost self-generates new issues every month. The entire content is stored centrally and issued for all devices at the touch of a button. Tap, swipe, watch, play – Harrods Magazine app includes: exclusive video interviews with top designers, fashion-shoot footages, how-to-wear tutorials with our resident style guru, masterclasses with renowned make-up artists, and the ever-popular Make-up Studio where you can try out the latest colour collections from the world’s best beauty brands.

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Published:
          iPhone & iPad                                 Android Mobile & Tablet

Agency: Swipe
Creative Direction: Bob Devsi, Alexander Meinhardt
UX Concept, Interaction Design & Typography: Alexander Meinhardt, Katharina Stoltze, Lars Herzog
Content & Motion: Jaime Rivera, Diogo Carvalho
Additional Design: Sandy Pfaff, Philipp Jensen