ALBERO company has been professionally engaged in the production of interior doors and moldings for more than 20 years.
The images are taken from the company's brandbook
The task was to create a character for a new website and social networks that would help with navigation, evoke positive emotions and give the site an animated look.
The first option that the company approached me with was a beaver, but it was doubtful that it was gnawing wood, which means it does not really fit with wooden interior doors. Therefore, at the moment of discussion, a fox, which is great for branded colors, and a fennec were added. I also suggested a squirrel.
The first variants of the character
Needless to say, the squirrel won the hearts of everyone, including mine :)
The customer settled on option number 3, so I began to work on the squirrel character.
Changed the costume, added the brand colors and... accessory!
Continuing to work on the character - adding emotions and actions
