SWOT is a notebook brand launched by Shrachi Group, primarily targeting young India. The brief was to design a set of notebook covers for their ‘wiro range’ based on the metro cities of India that thrive on energy, chaos and culture every day.
A montage of elements capturing the culture, identity and essence of the respective cities was put together to create a unique cityscape that represents the vastness and vibrancy of India. Implementing a style that draws inspiration from traditional Indian folklore and tribal art of Gond and Madhubani, the artwork was intricately rendered by hand over each city’s map.
Across North, Central and West India. Available in Corner shops, modern trade & online stores.
Around 25,000 to 30,000 copies of each design was released.
Some more cover notebook designs which were explored,