Description
The Haru Matcha is a captivating visual journey that showcases a meticulously crafted packaging design, an overarching brand concept, and a logo. With its emphasis on traditional Japanese aesthetics and the delicate nature of matcha tea, the project presents a harmonious fusion of art, culture, and craftsmanship.
At the heart of the project lies the packaging design, a true testament to the beauty and elegance of matcha tea. The design features a traditional matcha cup as the central motif, symbolizing the essence and significance of matcha in Japanese tea ceremonies. Surrounding the cup, an array of illustrated elements come to life, including a fan adorned with sakura leaves, bonsai lotus leaves, and a classic umbrella. This thoughtfully curated combination of symbols represents the deep-rooted connection between nature, artistry, and the rich heritage of Japan.
Logo design
Work process
