Polly Pocket Nautical Summer Style Guide
In this Style Guide, they are introducing the new character design of Polly on Latin America.
I created a group of illustrations, icons, patterns and elements with a nautical mood organized in a book (pdf format) and moodboards that tells to stakeholders the storytelling and the mood of this campaign.
I made the graphic material with a pre-approved Polly illustration from Mattel.
It's always a pleasure and lot of fun to work with Polly.🩵
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What's is Style Guide for licensing?
The purpose of a Style Guide for licensing is to assist content creators stakeholders in effectively promoting character brands. It’s like the go-to manual with supporting illustrations such as backgrounds, surface patterns, icons, badges, fonts, and lettering. Additionally, it involves the development of mood boards that accurately capture current consumer fashion trends.
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Art Direction: Mattel and Carlos Sighieri
Character Illustrator: Nilson Gomes
Background Illustration: Camila Thomaz
Illustrator and graphic designer: Larissa Arruguetti
THANK YOU for all!
🇧🇷 Muito OBRIGADA por ler até aqui!
Follow my work everywhere: https://linktr.ee/Lariarruguetti
And leave some love if you like it ;)
