The Great Wall Tea Company approached arithmetic creative to enhance their brand and create a set customizable loose leaf tea bags and labeling for their high end match tea. Inspired by vintage travel stamps and overseas freight packaging, arithmetic created an oversized stamp that would act as a “fill in the blanks” label for each of the tea shops many loose leaf teas. The stamp enables the shop staff to provide extra details and tips to consumers such as steeping time, date of purchase and the origin of the specific tea while looking beautiful on their kitchen counter. The matcha tea tins took on a regal note, showcasing a gold foil on a matte laminate stock that played tribute to the founders love of both theatre and tea.
Tea Design, Matcha Tea, Branding, Logo Design, Consumer Insight, Label Design, Packaging Design, Art Direction and Photography Styling for The Great Wall Tea Company.
Designed in Vancouver, Canada by arithmetic.