In 2017 Converse China relaunched Converse Basketball through this media and consumer event held in Beijing China. The product collaboration with NBA was put on display and China media with Beijing youth were invited to experience the brand and product, and meet with basketball legend Julius Erwin, aka 'Dr. J'.
Creative Director: yours truly, in collaboration with Irene Lin from LaYueTsai creative agency (Shanghai).
Converse PR director + project lead: Rebecca Chiou
Converse PR director + project lead: Rebecca Chiou
With guidance and support from Converse Marketing VP Matthew Jung, aka MJ.
Event production and management: LaYueTsai.
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