THE SOUL OF TET
The taste of Tet dishes is what makes Tet's soul, creating a feeling of spring, and joyful. In the project Knorr Tet 2023, we borrowed the image of FIRE from the three cultural regions of North, Central and South to tell the story of the Lunar New Year. Traditional dishes, images of Vietnam and close cultures will be presented in the language of photography and graphics (paper cut). With this expression, we hope to make a strong impression but still show the intimate taste in family kitchens past and present, awakening in the hearts of viewers the desire to "find the flavor that makes Tet's soul".
Sit back and enjoy our album at the most beautiful time of the year!
Brand: KNORR Vietnam
Creative Agency : U-Studio
Creative Consulting & Production: FPDB Creative
FPDB Creative Team :
PROJECT MANAGER KHANH NGOC
PRODUCER LAVIE CHAN
CREATIVE DIRECTOR DUC BUI
ART DIRECTOR NHU BUI
FOOD PHOTOGRAPHER NHU BUI & HUY THIEN
PHOTO ASSISTANT CHERISSE
LIGHTING THAI CAM HAN
3D & DI BAO NGUYEN, TAM CHUNG, VY LAM
MOTION ANH CHAU
RETOUCHER HUY THIEN & TRUNG DUONG
DESIGNER TRUNG DUONG
FOOD STYLIST LINH TONG, HUONG LOAN, CHEESE & DELILAH
ASSISTANT THU MINH, MIMI, JASMINE
COPYWRITER THANH DIEP
