"Dulse" Dried seaweed Packaging design
(WINNER CONTEST)
(WINNER CONTEST)
Client: Ian Spicer
Country: New Brunswick, Canada
Designer: Fatemanasren (Pencil)
Designhill: Profile
Year: 2023
TASK/CHALLENGE:
The task was to create a product description for "Dulse" a type of seaweed that is dried and consumed for its nutritional benefits. The description had to effectively communicate the product's attributes, including its source, natural and sustainable harvesting, and its nutritional value.
The task was to create a product description for "Dulse" a type of seaweed that is dried and consumed for its nutritional benefits. The description had to effectively communicate the product's attributes, including its source, natural and sustainable harvesting, and its nutritional value.
PROJECT SOLUTION:
To create an informative and engaging product description for "Dulse" we first researched the product's origins and benefits, paying particular attention to its unique properties and potential health benefits. Based on our findings, we developed a comprehensive and descriptive product description that highlighted the seaweed's source, natural and sustainable harvesting process, and its rich nutritional value.
To create an informative and engaging product description for "Dulse" we first researched the product's origins and benefits, paying particular attention to its unique properties and potential health benefits. Based on our findings, we developed a comprehensive and descriptive product description that highlighted the seaweed's source, natural and sustainable harvesting process, and its rich nutritional value.
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We emphasized that our Dulse is hand-harvested from the icy shores of Grand Manan, Canada, and then dried in the summer sun. This sustainable and traditional harvesting method ensures that the seaweed retains its natural goodness and provides a wealth of fiber and protein, as well as vitamins, trace minerals, healthy fatty acids, and antioxidants.
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The final product description effectively communicated the unique attributes and benefits of our Dulse, including its whole leaf, hand-harvested, and 100% natural, non-GMO, and gluten-free nature. We also highlighted that it is low in calories and 100% total fat-free, making it an excellent addition to a healthy diet.
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The end result was an informative and engaging product description that effectively communicated the unique attributes and benefits of our Dulse. It appealed to health-conscious consumers looking for a natural and sustainable source of nutrients, while also highlighting the traditional and family-oriented nature of the product.
** Our product design was recognized with the first prize in the 2023 "Dulse" Product Label Design Contest held on Designhill, which was a testament to the quality and effectiveness of our product description and design.
