Hovelsrud Jam & Juice
Hovelsrud is a grand 17th century Norwegian farm superbly located on the heart-shaped island of Helgøya, sitting in Mjøsa lake outside of Oslo. The house has been tastefully turned into a conference facility and eight-room guesthouse.
Hovelsrud is a grand 17th century Norwegian farm superbly located on the heart-shaped island of Helgøya, sitting in Mjøsa lake outside of Oslo. The house has been tastefully turned into a conference facility and eight-room guesthouse.
In 2011 Scandinavian Design Group created the identity for Hovelsrud, which plays with the sumptuous interior of heavily-decorated wallpapers wrapped in a simple pink wooden exterior.
The gardens produce delicious fruits and berries. The rich pattern of the wallpaper from the identity is taken into the seal-labels on the juice and on the top lids of the jams. The labels features the Hovelsrud logo, echoing the plan of the award-winning Renaissance-style gardens.
Created at Scandinavian Design Group
Designers: Nina Sortland and Gøril Torske
Account manager: Jannicke Øiaas
Project leader: Linn Anett Syversen
Photos of Hovelsrud farm: Håvard Gjelseth
At Hovelsrud: Marianne Olssøn and Are Herrem
Product shots: Scandinavian Design Group
Published: 2012
