Project Goal:
Understand the current user journey for creating a wedding registry online and in-store
Process:
Before creating the customer journey map below I researched multiple competitor's gift registry sites and went to multiple stores (Sears, Macy's, Bed Bath and Beyond) and created wedding registries. I wanted to be sure I understood what works, what doesn't work, and what a Bride-to-Be may experience when starting or updating a Wedding Registry. After the initial research the journey map was made that showed the way a registrant currently goes through the process and how it can be improved.
Result:
A detailed presentation and map that was used to help Sears make a better In-Store experience
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My sketches of the customer journey
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Presentation of the customer journey, touchpoints & my recommendations for a better experience
