Nomadic needed a visual rebrand to give clarity around its industry and offerings without changing the existing tone. Alicia was tasked with creating a new site that would engage potential clients to provide their email to access gated content and resources.
For the visual identity, she kept two central elements to help maintain continuity with the original branding: the primary orange color and the body sans serif typeface. To evolve the brand and convey an association with learning and academia, Alicia selected a sophisticated serif and new complimentary colors that didn’t invoke travel or the outdoors.
In approaching the website, Alicia introduced imagery and illustration, adding a human feel that it had previously lacked. Enhanced visuals and strategically placed information guide the user through a journey, encouraging lead gen.
