COMMUNICATION OBJECTIVE: Create brand awareness about the weight management programs. Hit when consumers are really worried about their shape and size. Food and beverages make them very conscious and the possibility of joining a wait management program is very high when they are in restaurants.

 

ACTIVITY: Branded stirrer shaped as a woman’s body would change the perception of the audience about right living.

RESULTS: A new enrolment channel and fabulous numbers with minimal investments.

 

ACCOLADES: Pepper Award 2013  Bronze for Outdoor Ambient