Conceptual Design For Sale - POA
DESIGN BY: Tony Musso
CATEGORY: Bath & Beauty | Men's Personal Care
WEBSITE: www.ynottony.co.uk
PORTFOLIO: www.ynottony.co.uk/portfolio
The Brief
Sergio was born in the fertile land and rich culture of Sicily. Nature's beauty and ability to improve people's lives captivated him. Sergio became interested in cosmetics and creating products to help people look and feel their best as he grew older. He spent years researching and experimenting with ingredients in order to develop a long-lasting, effective cosmetics line.
He discovered the value of organic ingredients at that time. Sergio created a line of skin-friendly products using only the best ingredients from Sicily's rich soils. He used generations-old techniques to create one-of-a-kind, high-quality products. Sergio, a Sicilian-inspired brand, was created. Because every product was meticulously crafted with the best, locally sourced organic ingredients, the brand was deeply connected to its roots and the land that inspired it.
Sergio's son, Sergio, inherited his father's passion for cosmetics and traditional techniques. Sergio, the younger, modernised the brand while preserving its heritage under the tutelage of his father. Sergio is well-known for creating one-of-a-kind cosmetics using only the best ingredients and traditional methods. Its modern style and sustainability make it popular in Sicily and around the world.
Modern, Sustainable, Simple, Luxury, and Minimalist are the keywords.
The Solution
Sergio's logo and packaging were created with a modern and sustainable colour palette of blue, off-white, and coral red in mind. The goal was to create a simple and clean look that would appeal to modern men looking for high-quality, environmentally friendly cosmetics.
To represent trust and stability, the logo was designed with a modern luxurious font and a bold shade of blue. The colour blue also represents the beauty of the Mediterranean sea, linking the brand to its Sicilian roots. With recycled materials and clean lines, as well as pops of coral red to convey a sense of sophistication and luxury, the packaging was designed with a minimalist aesthetic in mind. Off-white lends a soft and classic feel while counteracting the boldness of the coral red and blue.
The Conclusion
Sergio cosmetics was created to appeal to men who want effective cosmetics that are also good for their skin. The simple and clean packaging design, as well as the bold and classic colour palette, reflect the brand's commitment to sustainability, making it a standout in the male cosmetic market. Sergio has become a well-known brand in Sicily and around the world as a result of the combination of high-quality ingredients and a modern, environmentally friendly design.
