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    The difficulties students face trying to get their first job in the creative industries can be described as follows: you can’t get a job without … Read More
    The difficulties students face trying to get their first job in the creative industries can be described as follows: you can’t get a job without experience, and you can’t get experience without a job. Here Co-nnection aims to provide help by linking students and local design studios through a platform which enables contextualised learning and authentic real-world experience. In addition, students are given a desk in the heart of an agency. Since these are often rare, a folded, portable cardboard desk has been designed, which can easily be set up anywhere. Read Less
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There’s an age old problem – ‘you can’t get experience without a job and can’t get a job without experience’.
 
This is a sentiment that rang true in our final year of design school with many students having never set foot in a design studio, yet expected to get a job in one in just a few months.
 
So we set about co-design a solution involving students and the local design industry in the design process.
 
The result was Co-nnection – An experience that works by connecting one studio and one student for one week, where the student gets a desk in the heart of the studio environment.
To visualise the experience, items were painted representing various aspects of the brand to create a visually striking identity for Co-nnection. The result is a visual system that is scalable & adaptable.
An unexpected hurdle we encountered during the project was that studios had limited desk space. To overcome this, we designed a flexible, foldable, portable cardboard desk to enable the experience.