Locks N' Roll Branding
Creative Brief:
Target Market: Rocker Chick Females, 15-30 = "Youthful, Bright, and Edgy Design"
Band Inspirations: Cherri Bomb, Skye Sweetnam, Avril Lavigne, Joan Jett, Orianthi
Others: Ramona Flowers, Pop Art (Warhol and Lichtenstein), Monster High, Punk/Rebel/Rock scene
Note: Promote Female Empowerment through the Rock/Rebel scene
The goal was to have an ergonomic bottle design that would be easy to use for rocker girls-on-the-go. I ended up going with the 4th design, which resembled a Guitar Head.
Extra Bottle Notes:
200 ML, PETE (1)
I designed, conceptualized, and did the copywriting for the three variations.
I wanted to make sure I was keeping the Target Market in mind while catering to their specific needs. For this, I came up with three variations that showed the following observations:
 
1. Target Market = frequent concert-goers
2. Target Market involves females who are always on-the-go
3. Target Market often has dyed/bleached/colored hair
 
The results are these ads I designed and copywrited below:
Thanks for viewing!
Locks N' Roll Branding
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Locks N' Roll Branding

Original Concept by: Kaela Ante
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