Nescafé Jamaican Roast
Premium Jamaican Whole Roasted Coffee Beans
Packaging Design
In 2020, Nestlé Jamaica Limited launched a special edition of Nescafé Roasted Whole Bean coffee that featured Jamaican coffee for the first time in their 80 years of operation in the country.
As a graphic designer for Nestlé Professional, I was tasked with creating a packaging design that could align with the brand's wide range of premium whole bean coffees from around the world while also having a universal design that would work both locally and internationally. Despite having limited freedom, I successfully adapted the packaging for the new premium labels, resulting in a design that is both visually striking and effectively represents the brand's premium coffee line.