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    Using inspiration taken from jet paths and location placements on maps and other devices, the new logo uses a rhythmic circular movement of graph… Read More
    Using inspiration taken from jet paths and location placements on maps and other devices, the new logo uses a rhythmic circular movement of graphical elements to create a gestalt “W” and “J” within the logo. Colours keep the brand from falling into a boring sterile trend of modern airlines, and plays with a more family friendly and playful aesthetic. Read Less
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Westjet's Current Logo VS Westjet's Logo Rebrand
Westjet Rebrand Stationery
Westjet Rebrand Head Office Signage
Westjet Rebrand Vehicles, Promotional Items, and Uniforms