Amidst the mounting climate crisis, pioneering holding company for clean and renewable energy First Philippine Holdings (FPH) is determined to usher in a regenerative future. They wanted us to help expand their brand in a way that could match their commitment and ambition.
Our work with FPH started first with their company vision—that all of their businesses become pathways to a decarbonized and regenerative future, be it their energy, property, or construction holdings. They recognize, in light of the global situation, the need for a paradigm shift in the way we live and do business.
To communicate this vision, we wanted to help them expand their brand in a way that could inspire hope without taking away from any of the gravity or urgency of the climate crisis. The brand had to show that transformation was possible by showing that there was a way to achieve it.
FPH recognizes that the company isn’t just about kilowatts, but they ask: What is our purpose beyond power? We drew inspiration from our most natural source of energy: the sun. A source of light, yes, but also something essential for life on earth to grow and flourish.
The FPH brand manual was an important aspect of the project. As a holding company with several subsidiaries, properly cascading the identity to different departments was a vital part in the brand roll out.
The result is a comprehensive standards manual that could be used by new employees alike and the company’s production partners. Sections are organized by user, providing links to all of the brand assets of FPH.
The manual ends with a guide for both designers and supervisors to assess design work together. It is a tool we’ve used to help clients and creatives get on the same page when it comes to visualizing and expanding the FPH brand. The goal is to make the internal process as collaborative as possible.
