渔匠品牌诞生于山东荣成，渤海湾北纬三十七度到三十九度黄渤海交界处的水域是海洋鱼类资源的宝库，渔匠秉持着勤劳渔民的匠心精神，向消费者提供优质的原生态海鲜。品牌方希望能更新其视觉形象，增强辨识度和与年轻一代消费者的联系。我们从海洋提炼出核心识别元素，并把这种简约的设计语言和版式设计应用到所有与消费者接触的物料设计中。在色彩上我们提取了来自大海的深蓝色作为品牌主色，搭配多种鲜明的辅助色彩以便区分不同的产品线。
“Yujiang” was born in Rongcheng, Shandong. The waters at the junction of the Bohai Sea from the 37th to the 39th north latitude of the Yellow Sea and the Bohai Sea are a treasure house of marine fish resources. “Yujiang” upholds the ingenuity of hardworking fishermen and provides consumers with high quality raw ecological seafood. They hope to renew the visual identity which is more suitable for the younger generation of consumers. We extracted visual elements from the ocean, and applied this simple design language and layout design to the package, advertisements, and all other items that come into contact with customers. We extracted the dark blue from the sea as the main color of the brand, and matched it with a variety of bright auxiliary colors to distinguish different product lines. The result is a young, unique and systematic brand identity.
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