Video Credits
Art Direction: Matthew Clouston
Design and Animation: Lebon Siu & Frank Seager
Design and Animation: Lebon Siu & Frank Seager
Illustrations: Emmett Reifenberg
Video
The Gift of Climate+ - tentree Christmas Campaign
The Gift of Climate+ - tentree Christmas Campaign
Role
Motion Animation, Storyboarding, Video Editing
Tools Used
Adobe After Effects, Illustrator
Introduction
Climate+ is a tree planting subscription program that allows customers to offset their carbon footprint without having to purchase any tentree clothes in exchange.
As part of the 2022 Holiday Campaign, tentree introduced their Climate+ program as a sustainable gifting option for the holidays. I was tasked with creating a seasonal campaign video to advertise the Climate+ subscription program on our Instagram channel.
Video Objectives
1. Remind existing customers about the Climate+ subscription program
2. Educate new customers about the Climate+ subscription program
3. Drive holiday sales
Animation Breakdowns
