Video Credits
Art Direction: Matthew Clouston & Ignacio Osorio
Animation: Ignacio Osorio
Additional Animation: Lebon Siu
Video Editor: Jared Davis
Additional Animation: Lebon Siu
Video Editor: Jared Davis
Role
Additional Motion Animation, Storyboarding, Illustration, Video Editing
Tools Used
Adobe After Effects, Adobe Premiere Pro, Illustrator
Introduction
In 2022, tentree celebrated Earth Day with the release of a new video. This collaborative project features tentree's CEO Derrick Emsley and filmmaker/environmental activist Jack Harries as they sit down to discuss the benefits (and drawbacks) of tree planting.
For every video view, tentree promised to plant a real, verified tree in return for the audience's time .Thanks to this video, tentree planted 6,117 trees from this video.
Huge props to Ignacio Osorio for setting up the motion look and feel of this campaign with his opening sequence. It was a privilege and a learning experience to be able to work with an animation master.
Video Objectives
1. Raise campaign awareness on all social channels and encourage users to plant trees
2. Educate the audience about tentree's environmental impact
3. Raise brand awareness during the brand's most profitable season
Responsive 9x16 Launch Video posted on Instagram
Animation Breakdowns
Select Motion Graphics
Here is an animation I did earlier in the campaign that didn’t make it to the final project.
