Openpark
Openpark is a brand that was conceived as a franchise of calisthenics gyms with a greater
purpose: to be a movement capable of bringing people together through urban sports. As we dive in our research. it was noticed that there was some noise between the brand's language and its audience.
purpose: to be a movement capable of bringing people together through urban sports. As we dive in our research. it was noticed that there was some noise between the brand's language and its audience.
Therefore, the project's mission was to identify the source of this noise and find a way to correctly translate the brand's message to strengthen the connection between the brand and its target audience. The project included a redefinition of Openpark visual identity, as well as a rethinking of its communication. the creation of relevant and engaginq content that promoted urban sports and social connection, as well as participation in events and activities that reflected the brand's values and mission.
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Strategy & Brand Design: Mau Fabian
Production: Sabrina Calcagno
Key Account Manager: Lucía Lorenzo
Designers: Fede Zabalía, Diego Valdez
