SINCE | 欣羽

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Creative Director：Yu Hengchong
Design Director: Meng Jiayang
Designer：Meng Jiayang, Wang Zhiheng, Chen Wei
Photographer：RedPeach

Check out more of our work on

http://ch-lab.cn/

SINCE | 欣羽

Published: February 14th 2023

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SINCE | 欣羽

SINCE欣羽，立志打造全新风尚的羽毛球运动服饰品牌。在视觉层面希望保留羽毛球运动属性的同时将年轻、时尚等基因与品牌有更好的结合。在设计过程中，我们观察了运动时挥动球拍所形成的轨迹，球体本身的扇形弧线以及羽毛球场地独特的矩形分隔。尝试将几类不同的运动元素提炼出来，视觉化处理后形成专属的视 Read More

Published: February 14th 2023

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