Commercial shot for Cossette Communications, Montreal. The client, Metro Grocery Stores, wanted to highlight the quality of their brand "Irrisistibles" by having a sophisticated yet original branding campaign. Since homemade products are synonymous with quality, Cossette proposed a handmade approach, in this case a frozen moment of bliss, where all the effects are in fact done in Camera. The elements of the mise-en-scene in this commercial are either sculptural- red ribbon and cardboard cutouts- or mime acting. The artistic direction was done by Louisa Schabas and New York photographer Bela Borsodi to give you this handmade Matrix effect if you will.