小狼君 Langcer Lee's profile

【祥禾饽饽铺】时令糕点包装 Tradition cake packaging

Packaging
浮躁繁华快消品中的一股清流,偷得浮生半日闲。
静谧的中式古典美,蕴含巨大的传播能量。
祥禾 【时令糕点】 礼盒依旧贯彻其传承中式传统文化的设计理念,以汉服作为设计切入点,又结合产品的时令性在仕女服饰中融入中国的二十四节气以及中国传统节日元素,搭配中式古典颜色,进一步烘托出文化的高级感。
盒体则采用纸浆模塑工艺,以竹浆、甘蔗浆等作为原料,在使产品更具整体感的同时兼顾环保属性,以这样一份糕点作为节庆礼品赠与亲友,为节日增添了一份新意与圆满。

Xianghe [seasonal pastry] gift box still carries out its design concept of inheriting Chinese traditional culture, taking Han clothing as the design entry point, and combining the seasonal nature of the product, integrates the Chinese 24 solar terms and traditional Chinese festival elements into the ladies' clothing, and matches the Chinese classical colors to further highlight the high-level sense of culture.
The box body adopts the pulp molding process, using bamboo pulp, sugarcane pulp and other raw materials to make the product more integrated while taking into account the environmental protection properties. Taking such a cake as a festival gift to give to relatives and friends adds a new meaning and completeness to the festival.
Creative Director:小狼君Langcer Lee
Designers:法老、娟娟、幽幽
Illustrators: 蓝宝、高高

Photographers:蒋老师、劢霁
【祥禾饽饽铺】时令糕点包装 Tradition cake packaging
Published:

【祥禾饽饽铺】时令糕点包装 Tradition cake packaging

Published:

Creative Fields