Buendía, Fisioterapia Avanzada is a Phisiotherapy clinic in Granada, Spain. Their potential clients are local athletes. They was going to open a new clinic and needed a logo, business cards and banner to promote their services. 

My client sent me the idea he had for the logo with the name of the business, the descriptive, a human body running and the letter F for Fisioterapia (Phisiotherapy).

I explained my client that a logo needs to be simple and having many elements was going to be difficult to read and recognise. After doing a research for other examples of logos and images that are used for related services I started with the first options for the logo. 

I decided to make some options using the spine of dots on the letter d and i

I also made other option using the letter B as the main element for the logo

For this idea I wanted to integrate the letter B with the spine using the fewest elements possible

I sent to my client the options for the logo including his own idea

My client liked the option with the B and the spine, so we selected the final font and colours 

I delivered to my client the final files with the fonts, variation of colours, icon and different applications for the logo

Banner and business cards