Pace – The Hostess With The Mostest
Creative direction and photography for the hyper-growth fintech startup Pace, where we give you the freedom to own the things you need and deserve; I want it, I got it.
PROJECT BY THE PACE CREATIVE TEAM
Pace – The Hostess With The Mostest
Creative direction and photography for the hyper-growth fintech startup Pace, where we give you the freedom to own the things you need and deserve; I want it, I got it.
CASE
We managed to do this shoot in-house, using interesting items we own, as well as props donated by friends and family. We crafted fancy sets by hand, portraying real scenarios in Pace's way. These sets communicate 'The Hostess With The Mostest' - a confident, free, and adventurous persona. These assets provided a wide range of usage, all designed to fit Pace's communication in the later half of 2022.
Creative Direction: Henry Velge
Set Designers: Carrie Teo & Xin Qin Wong
Photographer: Rigg Ngo
