To promote the home video release of Warner Bros.' Gravity, eclipse created an application that would enable a zero gravity physics effect on sites across the web. Stored as a 'bookmarklet' in a user's web browser, when activated, the selected webpage's elements drift across the screen as if "floating" through space. The effect is grounded by a CTA directing users to purchase the home video.

 

Role: Concept, UX/UI, Creative/Art Direction, Design
Agency: Eclipse

Client: Warner Bros.