Space Pay is a new digital payment platform that aims to simplify bill payments and subscriptions for its users. With a mission to provide a seamless and hassle-free experience, Space Pay is poised to disrupt the traditional payment industry. The brand needed a strong and impactful brand identity to attract and retain customers and establish a distinctive presence in the market.
OBJECTIVE:
To create a brand identity that effectively communicates Space Pay's brand values and positioning.
To design a logo that is simple, memorable and easily recognizable.
To develop a brand color palette and typography that is consistent with the brand's personality and messaging.
To create a brand guide to ensure consistency in brand communication across all touchpoints.
LOGO RATIONALE & COLOR PALETTE
Based on the research findings, Space Pay's brand identity was developed to be simple, modern, and approachable. The brand's color palette was kept neutral with a pop of blue and to represent the brand's
tech-forward approach. A custom logo was created to further reinforce the brand's simplicity and modernity.
