Chi-Chi's brand campaign. Centered around an Authentic Amerimexican manifesto, the new look/feel/tone gave the brand new life and simply conveyed their brand truth: Part Mexican. Part American. We are Chi-Chi's and we are Authentic Amerimexican.
Manifesto: We are Chi-Chi's, born as a Mexican restaurant just south of the border. Of Canada. Proud Home of the Chimichanga. Of course, “Chimichanga” means “thingamajig” in Spanish and is from Arizona. But so what. It was good. And that’s all that mattered to los chi-chieros, our fans. They came for the salsa and the happiest of happy hours.
After all, what’s authentic about our food is how good it is. So go ahead, amigo friends. Make the Mexican food you love the way you love it tonight at home. Because we’re dedicated to being true to what we really are: Part Mexican. Part American. We are Chi-Chi's and we are Authentic Amerimexican.
Amigo friends, spice up your chicken quesadilla with the flavor of Jennie-O Turkey Bacon.
Part Mexican. Part American. That's the Chi-Chi's way.
Behold, the quesadilla burger. Part Mexican. Part American. That's the Chi-Chi's way.
Make your nachos proud, Amigo.
Part Mexican. Part American. That's the Chi-Chi's way.
Facebook posts and templates.
ChiChi's website redesign
Superbowl banner
Cinco de Mayo banner
Frozen burritos & tacos banner
