'Balance' The theme for the 2008 Ontario Teachers' Pension Plan Annual Report. The original of the cover was bought by the company separately for framing and hanging in their HQ..
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From the blog:
The Ontario Teachers’ Pension Plan organisation have just launched their new financial report, designed by Toronto-based design studio, The Works. The studio art director’s vision for the project used illustration to convey the central theme of this year’s report which is ‘balance’.
Although The Works had a clear idea of the principal image which is one of a high-wire unicyclist, they wished to use other characters throughout the design to focus on other activities of the OTPP.
Although The Works had a clear idea of the principal image which is one of a high-wire unicyclist, they wished to use other characters throughout the design to focus on other activities of the OTPP.
Several rounds of sketches were made to present ideas for various aspects of the report. However, after consideration by the designers and the client, the concept was kept to one character.
You can see here, the development of the central character. The sketch at left was my first rough rendering which was changed according to the designers’ comments. The final illustration kept close to this last drawing, save for the objects being juggled. A nice idea was to show the reverse of the unicyclist on the back cover:
The cover as it was published.
Other ideas to show 'balance'were explored.
There was a reworking of the cover for the back of the report.
