Mountland is a ski rental company based in Elatochori, Pieria. Within a variety of winter activities such as skiing, snowboarding, etc. and a group of specialized instructors, Mountland provides a unique yet safe winter sports experience for all ages.
Mountland is a junction of two words, mountain and land. We decided to create an icon that contains a subliminal typographic aesthetic, in accordance with the title, in order to give a unique and memorable result to the viewer.
The icon of the logo represents a mountain range, containing the initials of Mountland. The title completes the logo and it is applied in a brand identity and a website.