CLARK Illustration System
Illustration / Art Direction
CLARK is an app that helps people to manage their insurances digitally, making it easy to get properly insured and peace of mind. This illustration system has been designed to bring life and personality to the app. I have illustrated several characters, icons and objects related to the insurance world. The objective was to bring a touch of fun to what can often be a confusing and complex subject.
Inside the app, the illustrations serve as visual cues to guide the user through the different sections of the app, making it easy to understand and navigate. The use of characters help to humanize the experience, making it more relatable and approachable.
The illustrations are also used in the art direction of advertising campaigns for different marketing channels. It helps to create an emotional connection with the audience, making them more likely to remember the brand.
