A campaign for Doritos
A campaign Introducing three new Canadian Flavors: Chessy Maple, Smoked Salmon, and Poutine.
Set to release September 1, 2014 to a target market of 15-25
This campaign introduces three flavors by promoting the spirit of Canadians: being nice and sharing. After the video launch, there will be a buzzfeed introducing details (Easter eggs) in the commercial, it raise the interest of the audience and make them notice the detail of the campaign. This can be a unique brand experience and reinforce the brand personality.
Media timeline:
30 sec TV spot/ YouTube video
Buzzfeed
P.O.P/poster
Guerilla event
Buzzfeed to get audience attention to the details in the commercials, also promoting the coming guerilla event.
link: http://www.buzzfeed.com/wayne0411/4-corny-easter-eggs-in-the-new-doritos-commercials-o1ni
