In 1929, Nestlé was challenged to help preserve the surplus coffee beans in Brazil that resulted from the Wall Street Crash. And Nestlé accepted the challenge.

Our coffee specialist, Max Morgenthaler, was on a mission to create a delicious cup of coffee simply by adding water. Max and his team worked hard to find a new way to make instant coffee that would retain the coffee’s natural flavour. In 1938, they found the answer, and NESCAFÉ was born. Named by using the first three letters in Nestlé and suffixing it with ‘café’, NESCAFÉ became the new name in coffee.

Unofficial marketing campaign for NESCAFÉ, a product provided by Nestlé, is a wake-up drink, a factory of fresh coffee and a very carefully chosen coffee bean.  Ready to wake up?