I have been working on rebranding the sub orginizations of the Ahmadiyya Muslim Youth Association USA. I contracted a designer to create an original arabic logo for the Ahmadiyya Muslim Students Association (AMSA), while I worked on the rest of the orginizations brand and image. My goal was to creat guidelines and templates that were easy for anyone to use and create quality end results.
I wanted to make sure that all referenced artwork was easy for AMSA chapter presidents to access and utilize.
Being that most of the users of these brand guidelines would be average college students, I wanted to make sure that any student could easily utilize the guidelines to create campus posters without professional help.
I plan to outline which color logo should go with which type of event, associating a color with a theme based on the psychological charechteristics of the color.
