Admissions Representatives are required to walk students through an online "tour" of the school. At the time, this tour was a crap-ass Flash site with fixed content which, through my user research, I discovered held the unfortunate crown of being both "too long and unengaging to sit through" and "not informative enough for students' specific needs." The solution I proposed was a content pre-loader, which included or excluded content based on a) the prospective student's basic information, e.g. military or non-military student, and b) whatever the Admissions Rep felt was appropriate based on the real-time conversation with the student leading up to the tour presentation. This not only makes for a shorter and more precise delivery system, but has the added benefit of empowering the Admissions Rep to make decisions, which improves their job satisfaction, and thus, the quality of their interactions with students.

This was a fairly straight-forward re-branding of Argosy University, namely as a suggestion to move away from their corporate, scammy-looking forest green and yellow on white theme rife with stock photos... but also to build a responsive solution. One area of note is the navigation (see next slide.)

Argosy's navigation previously contained fly-out menus of several sub-sections and several links within those sub-sections, in an old-school attempt to stuff all possible navigational outcomes into one interface. Analysis showed this was not working for people at all, as they flocked to the easiest-to-reach pages and scrambled from there to solve their need. My solution was to improve on-page navigation to reach some of the more granular sections (e.g., the 23 individual academic programs... which actually used to all show up in the nav at once), and to take what was now a smaller list of nav items and place them into big, comfy, clickable chunks with short blurbs to explain exactly where you were about to go.