Nescafe’s Classic signature blend is made from 100% responsibly sourced high-quality Arabica and Robusta coffee beans. Our collaboration with the team for this film was to launch the change in the product label for the new refresh of the classic range.
The film places emphasis on the captivating display of the different key changes made to the new label for the sachet and tin products.
The production was focused on drawing out interesting play on key features of the new packaging.
Developing simple product spots is top in our forte. The goal is always to spend as little time as possible to convey a straight-to-the-gut messaging that leaves no ambiguity the audience.
Concepting
Starting from initial sketches, we started to develop the different ways we would unveil the product packaging. Initial sketches allow us to explore all the different possible ways ideas can evolve
Look Development
Next came the careful crafting and piecing together the different ideas and creative direction, using modelling, lighting and shading methods that highlight the atmosphere the project should exist in as well the expected visual appeal of the product itself in different lighting situations. Everything else just pieces itself together.
