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Part manifesto, part branding exercise, 'Pick Your Poison' is a project based upon my experiences in design school. This past year, I became a li… Read More
Part manifesto, part branding exercise, 'Pick Your Poison' is a project based upon my experiences in design school. This past year, I became a little too familiar with the all-nighter, continually testing my creative and physical limits in the pursuit of strong design. I came to realize that my artistic growth depended upon pushing past various 'poisons,' and I created a series of beers to share my experience with others. The hope is that other designers find a particular label that speaks to them, and to find the humor in some of the insane things we go through in the effort to produce great work. Read Less
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Both manifesto and branding exercise, 'Pick Your Poison' is a project based upon my experiences in design school. This past year, I became a little too familiar with the all-nighter, continually testing my creative and physical limits in the pursuit of successful design.
 
I came to realize that my artistic growth depended upon pushing past various 'poisons,' and I created a series of beers to share my experience with others. The hope is that other designers find a particular label that speaks to them, and to find the humor in some of the insane things we go through in the effort to produce great work.