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    Alexanders Wines & Spirits Co. identified a gap with the spirit market in the price point between budget and premium Vodka. Bold-inc developed a … Read More
    Alexanders Wines & Spirits Co. identified a gap with the spirit market in the price point between budget and premium Vodka. Bold-inc developed a brand strategy to fit within this segment, based on legend and provenance. This formed a compelling connection between brand & consumer. Read Less
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