This Is Advertising
Due:28 April 2023
Friday PM: 2:30PM-6PM
AIM: Set Of Images (9) for online platform/portfolio in line with industry expectations
HAND IN REQUIRMENTS:
-9 Images as online portfolio
-Raw And Jpeg Photos
-Supporting business literature - call sheets , Invoice , estimates and model release form
-Digital Work Book
-300 word personal statement describing the motivation , genre and ambitions for this work
RESEARCH
5 photographers at least - why you drawn to their work and how you can syntheses their work into your own.
Phil Penman , Dina Alfasi , Paola M Franqui , Nabil Elderkin , Danny Clinch , Samuel Bradley and Raven B Varona.
Choose 1 image*
Molly Macindoe
A short text about where the photographer or photoshoot is from?
Molly is a UK based photographer and photojournalist with a U.S.A and New Zealand dual nationality.
How does the photographer work? I.E fashion or music
Macindoe works in music and is best known for her work documenting the underground rave scene.
Where is their work featured?
Molly work has been posted in "ITV documentary , Wonderland magazine , I-D magazine and many more.
What camera do you think is used?
Molly uses photographic film in a medium formate but I think its 35MM and could be a Holga
Is it a studio image or shot on location?
All of Molly's photographs are on location as she travels to other countries and goes to raves.
Was a flash used or natural lighting?
I believe she uses both flash and natural lighting.
Is it a film or a digital image? If so how is this expressed in the image?
It is a film image. We can tell as it is full of grains.
What models are in the image, and how are they posed?
The models in each image are party people, which are taken before, during and after a party which indicates different themes and moods.
How is the image composed? What about the composition makes it striking?
In the image there are a few compositions. For example, leading lines, rule of thirds, patterns etc. With each composition it pulls the viewers eye to the main point of attention.
Is the image very clear or is it slightly out of focus?
Most of the images are grainy due to using a film camera, which is shown in a few backgrounds.
What tones are in the image?
In the image the tones are black, white and grey. That is due to using a film camera.
What sort of colour is it?
I believe a few of them are highly saturated as a few of them are over exposed.
Is the image very clean or is it edited to appear older?
The images being on film, cannot be edited at all so it is very clean.
Is there any kind of texture to the image that makes it unique?
From all of the images, each background has texture. For example, the warehouse image. However is also take the meaning of rave right back to where it originates.
Self reflection:
I really like how Molly works. Instead of focusing on the artist she mainly focuses on the fans. It feels as though candid photography meets documentary.
Raven B Varona
A short text about where the photographer or photoshoot is from?
"Ravie B" is a photographer born and raised in The Bronx , New York. Varona is best known as official photographer for Beyonce and Jay-z's 2018 On The Run || tour
How does the photographer work? I.E do they work with fashion or music?
Raven works in the music field but also BTS , gigs , album covers etc
Where is their work featured , or where or who do they work for?
Raven has work has been in magazines such as "Teen Vogue,Cultured Magazine , LA Times" etc She also has collaborated with Nike , HBO , Fenty Savage etc
What camera do you think is used? (35mm , medium format? What type of lens?)
Raven uses a Canon (EOS) which is a digital camera. She also uses different lens such as a 70-200mm.
Is it a studio image or shot on location?
These images are both studio and locations. Studio for album covers and on location for gigs. For example the BTS of Beyonce and Jay-z was at Madison Square Gardens.
Was flash used or natural lighting?
I believe all images here have used flash lighting to capture the correct exposure.
Is it film or digital image? if so , how is this expressed in the images?
The images are all digital , to tell this , the images are clear and in HD and a few of her photos have a depth of field in.
What models are in the image? if so , how is this expressed in the image?
In the images the models arrange from Beyonce and Jay-z to Adele. Both are complete opposite to each other. Beyonce and Jay-z are natural and shows how they work as a team and couples and Adele is posed which isn't natural and is told how to pose.
How is the image composed? What about the composition makes it striking?
Through out Raven work , compositions such as leading lines , frame within a frame , golden spiral , rule of thirds , Symmetry etc. The composition helps show what the artist is like as a person.
Is the image very clear , or is it slightly out of focus?
All of raven work is clear and in focus - they are also sharp and there is no noise.
What tones are in the image?
Majority of tones in her work is in monochrome and contains both black and white which indicates dark shadows and bright highlights.
What sort of colour is it?
The colours are either unsaturated with cool tones in the images selected.
Is the image very clean or edited to appear older?
I believe the images are very clean but are also edited but not to look older , but to look more industry standard and professional looking.
Is there any texture to the images?
their is texture especially from the backgrounds and the outfits each artist is wearing. This draws the viewer eye directly to that person.
SELF REFLECTION:
This type of work is what I am aiming to do. From capturing behind the scenes to album covers.
Phil Penman
A short text about where the photographer or photoshoot is from?
The photo is taken in New York City , USA. We can tell this as the Empire State Building in line with the photo.Phill was born in England and was raised here until moving to New York shortly before 2001.
How does the photographer work? I.E.. do they work for with fashion or music?
Penman is a known street photographer but has also worked with artist such as J-LO and also historical events e.g 9/11
Where is their work featured , or where or who do they work for?
Penman is a self-made photographer (freelancer) but has work with The New York Review and The Guardian to name a few.
How Is The Image Made?
What camera do you think is used? (35mm , medium format , lens?)
Phill uses 2 different Leica SL (mirrorless). One Body has an APO Vario - Elmarit - SL 90-280MM F/2.8-4 lens and second has 24-90mm f/2.8 - 4. The main camera is Leica M7. He also uses a Leica Summilux m 24mm f/1.4 ASPH , 35MM.
Is it a studio image or shot on location?
Location Shot
Was flash used or natural lighting?
Natural Lighting
Is it film or a digital image? If so, how is this expressed in the image?
The image is a digital image because you can see the image clearly.
What models are in the image, how are they posed?
The subject is looking straight ahead to the otherwise of the street using the crossing as jaywalking is illegal there , its a candid pose.
How is the image composed? what about the composition makes it striking?
The Image has a few composition in such as leading lines , reflection , rule of odds. The composition helps to lead your eyes to the whole image with its on little details.
Is the image very clear , or is it slightly out of focus?
The image is clear.
How Is The Image Graded?
What tones are in the image?
Very high contrast with a black and white filter
What sort of colour is it?
The colour is highly saturated , I believe its a filter for the B&W
Is the image very clean or edited to appear older?
It's is clean
Is there any kind of texture to the image that makes it unique?
You can see texture on the ground from the road and puddles
Why are you drawn to their work and how can you syntheses their work into your own?
Phill is a street/documentary. In phill work he is fast on his feet , he also never plans what he shoots and goes with the flow.
Diane Alfasi
A short text about the photographer or photo?
This image won first place in the "iPhone Photography Awards" in 2022. Alfasi takes inspirations from people she meets as she travels across Israel.
How does the photographer work? i.e fashion? music?
The photographer works by capturing intimate moments that carries a lot of emotion.
Where is their work featured? or where or who they work for?
Diane work on websites such as Artupon and Lensculture. Information is very little to nothing.
What camera do you think they use? 35mm?
Diana uses her iPhone 12 in some cases but also uses a canon (no information on what canon)
Is it a studio or location image?
The photo is from a location image
Was flash used or natural lighting?
The image is all natural lighting from the window hitting directly at the main focus point.
Is it film or digital image? if so how is this expressed in the image?
The image is a digital image as it really clear with no grains.
What models are in the image, and how are they posed?
The model is a old man aged around 60's-80's , who's in a casual , laid back pose on a train.
How is the image composed? What about the composition that makes it striking?
The image has a point , leading lines , frame within frame. The image helps to highlight the man to stand out.
Is the image very clear , or is it slightly out of focus?
The image is very clear
What tones are in the image? (i.e heavy-even tones? high contrast?)
The image is very balanced which shows that the tones are heavy and even.
What sort of colour is it? i.e highly saturated or unsaturated?
The colour is highly saturated but very balanced.But also its very warm.
Is the image very clean or is it edited?
The image is slightly edited but in parts it is clean
Samuel Bradley
A short text about the photographer or photo?
Samuel is a British Photographer and director known for long-form collars with fashion brands such as Vogue and The 1975's
How does the photographer work? i.e with fashion or music
Samuel work with both fashion and music as mention above. His recent project was with 'The 1975s' "Being Funny In A Foreign Language".
Where is their work featured? who or where do they work for?
Samuel is a freelancer photographer and his work can be seen in major cities such as London and New York City. A lot of his work has been featured in magazines and popular publications such as WSJ magazine and T magazines. His work with The 1975s was used in their recent tour for posters and buttons etc.
What camera do you think he uses?
I think its a medium format camera as he well known for analog photography
Is it studio or location image?
The image of the band is in a studio but he also does location for more fashion.
Was flash used or natural lighting?
The image is very high key which indicates flash was used with support of continuous light.
Is the image digital or film?
I believe the image for the 1975's is digital
What models are in the image? and how are they posed?
Samuel has all band members of The 1975's (Matthew,Adam,Ross and George) in their signature style. They are all posing in a huddle form but each doing different poses. The lead singer (Matthew (Matty) Healy is surrounded by band mates as he is the lead singer of the band.
How is the image composed? what about composition?
The image is centred, highly contrast (high key) , point and golden spiral. The image is very cropped which helps to not take the audience eye away from the main focus of the image.
Is the image very clear , or is it slightly out of focus?
The image is clear.
What tones are in the image?
The tones are very natural with mainly just white and grey , this is caused by the lighting set up , clothing and a the use of the B&W filter.
What colours in the image?
The colours are highly saturated with bright white being the main source of colour in the image.
Concert/Music Photography
The relationship between photography stretches back to even further than the invention of sound recording. As early as the 1860s , sheet music was being illustrated with photographs of famous contemporary singers
How is music related to photography?
a subject in a photograph occupies much the same role as a melody or theme in a piece of music.
Both anchor the piece - leading us along the lines of story through a landscape
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Either literal or figurative - music rhythm is not so different from visual rhythm
What is music photography and why is it so important?
Music photography is a profession in the music industry where photographers take photos of artist or bands
For example-
Commercial Purposes - Magazine features - PR - Album Covers - Merchandise.
New Cross Inn History
New Cross Inn is a 350 capacity venue , located in New Cross , South East London. It was also used to be known as Bar Alchemy. In 1856 the address was 18 Herricks Row but is now at 323 New Cross Road. It was owned by Barclay Perkins but is now own by Nellco. New Cross Inn holds a platform for all bands , singer-songwriters , acoustic acts , comedians , enthusiastic creatives and local barflies. The Inn has a reputation for "rough and ready". Every Tuesday night they have open mic night. Music is on 7 days a week from touring bands , local bands , festivals and party nights. It's open times is : Monday-Thursday: 6pm-3am , Friday-Saturday: 6pm-4am and Sunday is 6pm-2am. They have 8,783 followers on instagram , 19,933 likes and 21,910 followers on Facebook and 5,857 followers on twitter.
Busking History
Busking has a long history that dates back to the medieval ages , back then local merchants would invite buskers to their storefront , plazas and public squares to attract new business .
Busking is not illegal but local council will tell you about bylaws or rules that has to be observed
Not blocking public highway - no licence - not making to much noise
Busking is the act of performing in public places for gratuities
Etymology - The term busking was first noted in the English language around the middle of 1860's in Great Britain. The verb to bust , from the word busker , comes from the Spanish root word "buscar" with the meaning "to seek". The Spanish word 'buscar in turn evolved from the Indo-European word "brush-sko" (to win , conquer). It was used for many street acts , and was a title for a very famous Spanish book about one of them , El Buscon.
Planning
Idea Mind Map
Ideas explained
Idea 1: Jake lives on his own but in after moving to London and has autism.
Documentary = day in the life off (home/work/social life)
Idea 2: Living in SE London (Peckham , Bermondsey , new cross , lewisham)
Documentary/Street/Candid= different cultures , gang wars , youth , homelessness ,
businesses etc
Idea 3: Asking Strangers for portraits
Candid/Still Life/Headshots: builds up confidence to ask strangers for their portraits. This is to see how everyone is different and to show different emotions , scars etc.
Idea 4: Concert Photography
Attend shows at first to capture candid and document the shows
Idea 5: In the studio" - different products - Coke , Apple Products , PS5 etc
2 Ideas - Music or Day in the life
Strengths Vs Weakness for plan A
STRENGTHS
- Something I've already done
- Using locations such as house , route to work , work office
- Shows detail of autism
Negatives
- Work hours collide
- Autism melt down
- Travel
- Weather
Equipment List QTY Personal Or Kit Store
- Canon 2000D 1 Personal
-SD card 2 Personal
-Tripod 1 Personal
-Continuous Lighting 2 Both (depending location or studio)
-Flash Lighting 2 Kit Store
-Canon SpeedLite 1 Personal
-Backdrop 2 Kit Store
Lighting Diagrams
RECAP Class set up
Vs What I Drew For My Shoot
Trip To Michele Boat
CONTACT SHEETS (24/2/23)
EDITED FAVOURITES IMAGES
Final images
Analysis
This project was a load of fun. I made a few connections with New Cross inn and the bands. I got to enjoy myself when I was doing this. I want to take music and still explore different ways like mention. For example doing merchandise and album covers etc.
Next time I will bring my speed lite to better enhance the lighting around me.
