Reign Apparel Co.

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Reign Apparel Co.

Reign is on a mission to To deliver modern and premium streetwear products that reflect our customers' individuality and creativity.

Reign Streetwear is a modern streetwear brand that values good design and modern aesthetic. We offer a unique and impactful fashion experience for customers who are passionate about fashion and want to express their individuality and creativity. Our products are made with premium materials and are designed to be both functional and fashionable. Our goal is to help you unleash your style and become a living style. Join the Reign community and unleash your inner fashionista.

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Project - Brand Identity

Category - Life Style/Apparel

Services - Branding, Naming, Identity

Author:

Miqdam Sajid

Challenge

Reign faces challenges of competition in a highly competitive market, staying relevant with changing trends, building brand awareness, and maintaining brand consistency as it grows. To overcome these challenges, Reign will need to develop a strong brand strategy, focus on building its brand identity.

Solution

I started with developing a strong brand strategy for Reign. This included working with the brand to define its values, vision, mission, and target audience. I then created a distinctive brand identity that sets the brand apart from its competitors and resonates with its target audience. I helped Reign develop a new logo, create a visual style guide, and update its marketing materials.